Explanation of Determinant Criteria Affecting the Sustainable Digital Real Estate Market
Keywords:
Sustainable market, digital, real estateAbstract
Digital marketing serves as a tool for accessing real estate properties aligned with sustainable development goals, and the use of up-to-date technologies in this sector is a key driver of success for digital marketing in the sustainable real estate industry. Therefore, it is essential to consider the technological dimension along with other dimensions in real estate evaluation models consistent with sustainable development objectives. Accordingly, the present study was designed with the aim of explaining the criteria influencing the sustainable digital real estate market. The research employed a mixed-methods approach (qualitative–quantitative). In the qualitative phase, the thematic analysis technique was applied, while in the quantitative phase, the path analysis technique was used to identify the criteria affecting the sustainable digital real estate market. The qualitative research population consisted of all articles, scientific reports, and theses related to factors influencing the sustainable digital real estate market. The quantitative research population comprised experts and specialists in sustainable digital marketing and the digital real estate market. The sampling method in the qualitative phase was the snowball technique, classified as a non-probability and theoretical sampling method, whereas in the quantitative phase, a simple random stratified sampling method was employed. Due to the unknown size of the statistical population, the sample size was determined to be approximately 380 individuals based on Morgan’s table. The data collection tools consisted of note-taking in the qualitative phase and a researcher-made questionnaire aligned with the study objective in the quantitative phase. Data were gathered through interviews. Data analysis was conducted by the researcher using SPSS software, version 23, as needed. Based on the results, the formation of a digital real estate market significantly leads to the development of variables such as customer–seller–real estate agent interactions, enhancement of customer awareness regarding properties, environmental justice, and economic growth through reduced advertising costs, ultimately resulting in the creation of an optimal real estate market.
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Copyright (c) 2024 Alireza Vali (Author); Manouchehr Ansari (Corresponding author); Abdolhossein Karampour (Author)
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