Designing a Financial Startup Model in Cloud Reporting
Keywords:
Financial startups, cloud reporting, systematic representation modelAbstract
This study aims to design and validate a conceptual model of financial startups in the context of cloud reporting by identifying strategic, systemic, and managerial implementation prerequisites in capital market companies. This research is developmental in purpose, exploratory in nature, and employs a mixed-methods (qualitative–quantitative) design. In the qualitative phase, thematic analysis based on the Attride-Stirling framework and Braun & Clarke coding strategy was applied to data collected through 12 semi-structured interviews with experts in accounting, financial reporting, and financial technologies. Participants were selected using theoretical and snowball sampling until theoretical saturation was achieved. Coding was conducted at open, axial, and selective levels. In the quantitative phase, a two-round Delphi technique was implemented to assess the reliability and consensus of identified themes using mean scores and Cohen’s Kappa coefficient. Subsequently, a systematic representation analysis using pairwise comparison matrices was conducted to determine the influence–dependence structure of organizing themes and to identify systemic drivers and outcomes within the proposed model. The qualitative findings yielded 261 open codes categorized into 30 basic themes, 6 organizing themes, and 3 overarching dimensions: strategic, systemic, and managerial prerequisites. Delphi results confirmed all themes with mean values above 5 and agreement coefficients exceeding 0.50, indicating strong expert consensus. Matrix-based systemic analysis revealed that institutional requirements and operator skill requirements function as primary driving forces within the model. In contrast, technical and competitive necessities were positioned predominantly as systemic outcomes. Ecosystem-related requirements played a mediating and integrative role, facilitating the transmission of influence between institutional and technical dimensions and strengthening the structural coherence of cloud startup implementation. The proposed model demonstrates that successful implementation of financial startups in cloud reporting requires synchronized development of institutional infrastructures, human capital capabilities, ecosystem integration, and advanced technical capacities, as sustainable competitive advantage in capital markets depends on systemic alignment among these interrelated dimensions.
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Copyright (c) 2025 Shimae Yas Khazir Khazir (Author); Yaqoub Aghdam Mazraeh (Corresponding author); Mostafa Sabouri, Majeed AbdulHussein Hatif (Author)
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