Investigating the Impact of Strategic Factors, Challenges, and Drivers on the Future Development of Electronic Banking Services in the Keshavarzi Bank
Keywords:
Electronic banking, banking services, strategic factorsAbstract
This study was conducted with the aim of examining the impact of strategic factors, challenges, and drivers on the future development of electronic banking services in the Keshavarzi Bank. The statistical population of the research consisted of all employees of the Keshavarzi Bank. Accordingly, based on the Krejcie and Morgan table, a sample of 384 individuals was selected. Anticipating that some questionnaires might not be completed correctly or returned, a total of 390 questionnaires were distributed to ensure that 384 valid questionnaires would be available. After collecting the questionnaires, it was found that 384 of them were usable. Therefore, the response rate was 98%. The data were analyzed using SPSS 24 and Smart PLS 3 software through structural equation modeling (SEM). The results indicated that strategic factors have a positive and significant effect on the future development of electronic banking services in the Keshavarzi Bank. Challenges have a negative and significant effect on the future development of electronic banking services in the Keshavarzi Bank. Drivers have a positive and significant effect on the future development of electronic banking services in the Keshavarzi Bank.
Downloads
References
Adam, A. M., Hamid, A. A., & Mukhtar, M. A. (2018). The Impact of Electronic Banking Services on Customer Satisfaction in the Sudanese Banking Sector. International Business Research, 11(6), 102. https://doi.org/10.5539/ibr.v11n6p102
Amadi Ezechirinum, A. V., & Uwabor Osagie, L. (2020). Internet Banking Service Quality and Customer Retention in Deposit Money Banks in Rivers State-Nigeria. British Journal of Marketing Studies, 8(3), 29-53. https://doi.org/10.37745/bjms/vol8.no3.pp29-53.2020
Anupam, J. (2014). Customer Lifetime Value Analytics in Retail Banking.
Chorli, A., & Kazemi, S. (2023). Strategic Management in the Digital Age: A Review of Decision-Making Frameworks. Journal of Innovation Management and Organizational Behavior, 3(2), 21-32. https://doi.org/10.61838/kman.ijimob.3.2.4
Emami, L., & Mahdavi, K. (2016). An Analysis of the Factors Affecting the Growth of Electronic Banking (Case Study: Branches of Bank Melli in Ilam Province). Scientific Quarterly of Ilam Culture, 17(52-53), 82-97.
Farhang, A., Kianpour, S., & Hosseinnia Chafjiri, S. (2022). Assessment of Electronic Banking Indicators in Provinces Using Principal Component and Cluster Analysis Approaches. Islamic Economics and Banking Journal, 14(51), 359-384.
Gholipour, M., Rahmati, Y., & Shahroudi, K. (2021). Fitting a Localized Market Orientation Model in Iran's Banking Industry. Financial Economics Quarterly, 15(55), 247-268.
Harald, G., & Seuring, S. (2014). Achieving Sustainable New Product Development by Integrating Product Life-Cycle Management Capabilities. International Journal of Production Economics, 154, 166-177. https://doi.org/10.1016/j.ijpe.2014.04.023
Lasty, A. (2020). The Effect of Fee Based Income and Trading Income on Market Performance and Risk in the Banking Industry in Indonesia. International Journal of Innovative Science and Research Technology, 5(11).
Malyshev, A. (2025). Digital Banking: 2025 Market Overview, Trends & Insights. https://sdk.finance/what-is-digital-banking/
Minhaj, S. M., & Khan, M. A. (2025). Dimensions of E-Banking and the Mediating Role of Customer Satisfaction: A Structural Equation Model Approach. International Journal of Business Innovation and Research, 36(1), 42-57. https://doi.org/10.1504/IJBIR.2025.143944
Moumivand, B., Gholami Jamkarani, R., Maleki, M. H., & Jahangirnia, H. (2022). Proposing a Framework to Identify Drivers Affecting the Future of the Banking Industry with Emphasis on Fintech. Financial Economics Quarterly, 16(61), 175-194.
Ravanegard, F., Rounaghi, M. H., & Ebrahimi, A. (2023). Challenges in Implementing Digital Banking in the Banking Industry. International Business Management Research Journal, 6(1), 201-225.
Shafaee Yamcheloo, S., Hasanpour, E., & Ranjbar, M. H. (2023). Identifying Risks and Strategic Needs for a Life Cycle Management Model for Banking Services Development (Case Study: Parsian Bank). Financial Economics, 17(63), 335-354.
Yaghtin, M. H., Rezaeian, A., & Kardanayij, A. (2023). Identifying Success Factors of Digital Strategies in Iran's Banking Industry. Strategic Management Thought, 17(1), 1-38.
Downloads
Published
Submitted
Revised
Accepted
Issue
Section
License
Copyright (c) 1404 Yaghoob Khanbazi, Hamidreza Gholamnia Roshan, Iman Dadashi (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
