The impact of big data on financial decision-making in multinational companies: An econometric analysis

Abstract

Big data plays a crucial role in the financial decision-making of multinational corporations (MNCs). This study aims to analyze the impact of big data utilization on improving financial decision-making in MNCs. Financial and operational data from 50 multinational firms between 2015 and 2024 were collected and analyzed using dynamic panel regression models and time series analysis. Market volatility indices, return on investment, and financial efficiency were considered dependent variables. The findings suggest that big data enhances financial forecasting accuracy, improves resource allocation, and reduces macroeconomic decision-making risks. The role of AI-driven analytics in interpreting big data and optimizing financial processes was also evident. This study provides strategic recommendations for financial managers on maximizing big data’s potential.