مدل اعتماد و تصویر برند در خدمات مالی مبتنی بر هوش مصنوعی و بلاک‌چین (مطالعه موردی بانک پاسارگاد)

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Ameen, N., Cheah, J.-H., & Kumar, S. (2022). It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers. Psychology & Marketing, 39(11), 2110-2129. https://doi.org/10.1002/mar.21715

Antoniadis, I., Kontsas, S., & Spinthiropoulos, K. (2019). Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges. https://doi.org/10.2645/v5.i1.1

Atf, Z., Taherikia, F., & Heidarzadeh Hanzaei, K. (2024). Designing a Model for Brand Engagement Value Creation through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI). Journal of value creating in Business Management, 4(3). https://doi.org/10.22034/jvcbm.2024.434941.1292

Bastami, H., Karimi, A., Hedayat Rasa, M., & Jahan, J. (2023). Designing the Development Model of Islamic Sports Marketing in Swimming Federation. Dynamic Management and Business Analysis, 2(3), 59-72. https://doi.org/10.22034/dmbaj.2024.2022990.1021

Boukis, A. (2020). Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda. Journal of Product & Brand Management, 29(3), 307-320. https://doi.org/10.1108/JPBM-03-2018-1780

Brandon, D. (2016). The Blockchain: The Future of Business Information Systems. International Journal of the Academic Business World, 10(2), 33-40.

Daraei, A., Akbari, M., & Mousavi Kashi, Z. (2021). The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image. New Marketing Research Journal, 11(3), 45-66. https://nmrj.ui.ac.ir/article_26171.html?lang=en

Diputra, I., & Yasa, N. (2021). The influence of product quality, brand image, brand trust on customer satisfaction and loyalty. American International Journal of Business Management (AIJBM), 4(1), 25-34. http://www.aijbm.com/wp-content/uploads/2021/01/E412534.pdf

Jünger, M., Mietzner, M., Kurniawan, D., Tumbuan, W. J. F. A., & Roring, F. (2020). Banking goes digital: The adoption of fintech services by German households Pengaruh brand image, viral marketing, dan brand trust terhadap keputusan penggunaan aplikasi e-money fintech pada mahasiswa di Universitas Sam Ratulangi saat pandemi COVID-19. Finance Research Letters, 34(3), 101260. https://doi.org/10.1016/j.frl.2019.08.008 10.35794/emba.v9i3.34981

Mohajer, S. (2023). The role of artificial intelligence in marketing and business. Brandafrin journal of management, 41(3).

Mousavi, S. S., & Sibili, L. (2024). Using Artificial Intelligence in Detecting and Predicting Advertising and Branding Trends. Third International Conference on Smart Cities: Challenges and Strategies, https://civilica.com/doc/1950257

Nalbant, K. G., & Aydin, S. (2023). Development and Transformation in Digital Marketing and Branding With Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe. Journal of Metaverse, 3(1), 9-18. https://doi.org/10.57019/jmv.1148015

Nurhadi, M., Salsabillah, A. S., Suryani, T., & Fauzi, A. A. (2024). Peran Social Media Marketing Activities Dalam Membangun Brand Equity Dengan Mediasi Brand Trust, Brand Image, Brand Awareness Pada Produk SOMETHINC Di Indonesia. Performance Jurnal Bisnis & Akuntansi, 14(1), 241-256. https://doi.org/10.24929/feb.v14i1.2948

Parsa, A. (2023). The role of artificial intelligence in marketing activities. Brandafrin journal of management, 38(3).

Peres, R., Schreier, M., Schweidel, D. A., & Sorescu, A. (2023). Blockchain meets marketing: Opportunities, threats, and avenues for future research. International Journal of Research in Marketing, 40(1), 1-11. https://doi.org/10.1016/j.ijresmar.2022.08.001

Plidtookpai, N., & Yoopetch, C. (2021). The electronic word-of-mouth (Ewom) trustworthiness, brand image and other determinants of purchase intention of the middle class to luxury hotel services. Kasetsart Journal of Social Sciences, 42(1), 61–68-61–68. https://so04.tci-thaijo.org/index.php/kjss/article/download/249437/169443/878677

Poerwadi, S., Suyanto, M., Hidayat, A., & Mustafa, Z. E. Q. (2019). Influence of Brand Extension Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity. International journal of marketing studies, 11(3). https://doi.org/10.5539/ijms.v11n3p26

Rahman, M. A., Abir, T., Yazdani, D., Hamid, A. B. A., & Al Mamun, A. (2020). Brand image, eWOM, trust and online purchase intention of digital products among Malaysian consumers. Journal of Xi’an University of Architecture & Technology, 12(3), 4935-4946. https://www.researchgate.net/profile/Tanvir-Abir/publication/340096206_Brand_Image_eWOM_Trust_and_Online_Purchase_Intention_of_Digital_Products_among_Malaysian_Consumers/links/5e7dcc43458515efa0adb6ee/Brand-Image-eWOM-Trust-and-Online-Purchase-Intention-of-Digital-Products-among-Malaysian-Consumers.pdf

Rejeb, A., Keogh, J. G., & Treiblmaier, H. (2020). How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas [Review]. Frontiers in Blockchain, 3. https://doi.org/10.3389/fbloc.2020.00003

Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146. http://growingscience.com/beta/msl/3779-purchase-intention-on-indonesia-males-skin-care-by-social-media-marketing-effect-towards-brand-image-and-brand-trust.html

Shafiq, R., Naveed, S., & Zeeshan, M. (2023). Driving Customer Loyalty through Customer Satisfaction in Online Shopping: The Role of Brand Image, Price, Trust and Website Quality. The Lahore Journal of Business, 11(1), 103-122. https://doi.org/10.35536/ljb.2023.v11.i1.a5

Singhal, P. (2024). Understanding the Usability and Response Quality of Artificial Intelligence Chatbots on Customer Engagement in Branded Apparel E-Retailing. 403-420. https://doi.org/10.4018/979-8-3693-7620-1.ch020

Talha, M. (2025). Optimizing Digital Marketing Campaigns Using Artificial Intelligence (AI) and Social Media Analytics: A Comparative Study of Machine Learning Algorithms. Interantional Journal of Scientific Research in Engineering and Management, 09(03), 1-9. https://doi.org/10.55041/ijsrem42691

Tan, Z., Sadiq, B., Bashir, T., Mahmood, H., & Rasool, Y. (2022). Investigating the impact of green marketing components on purchase intention: The mediating role of brand image and brand trust. Sustainability, 14(10), 5939. https://doi.org/10.3390/su14105939

Teng, H. Y., Li, M. W., & Chen, C. Y. (2025). Does smart technology, artificial intelligence, robotics, and algorithm (STARA) awareness have a double-edged-sword influence on proactive customer service performance? Effects of work engagement and employee resilience. Journal of Hospitality Marketing & Management, 1-24. https://doi.org/10.1080/19368623.2025.2449853

Wang, L., Luo, X., & Lee, F. (2019). Unveiling the interplay between blockchain and loyalty program participation: A qualitative approach based on Bubichain. International Journal of Information Management, 49, 397-410. https://doi.org/10.1016/j.ijinfomgt.2019.08.001