Designing a Model for Developing Auditors’ Data Literacy to Address Data-Driven Challenges: A Grounded Theory Approach
Keywords:
Data-driven auditing, data literacy, grounded theory, financial data analysis, new auditing technologiesAbstract
This study aimed to design a systematic and context-specific model for developing auditors’ data literacy to facilitate effective responses to digital transformation and emerging data-driven auditing challenges. This applied qualitative study employed the systematic grounded theory approach developed by Strauss and Corbin. The participants comprised 15 academic and professional auditing experts in Iran who were selected during the second half of 2024 through purposive and snowball sampling until theoretical saturation was achieved. Data were collected through in-depth, semi-structured interviews lasting approximately 45–70 minutes. The interview data were analyzed through open, axial, and selective coding and the constant comparative method. The trustworthiness of the findings was established through participant validation, recording and repeated review of the interviews, parallel coding by researchers, and intercoder agreement analysis. The intercoder reliability coefficient was 0.91, indicating satisfactory consistency in the coding process. The analysis generated 6 major dimensions, 16 axial categories, and 48 concepts. Regulatory expectations and legal challenges, the data-driven economy, and the digital transformation of auditing emerged as causal conditions. Digital-era auditing standards, restrictions on access to financial data, the relationship between academia and the auditing profession, and digital audit-processing tools constituted the contextual conditions. Big data, blockchain and data security, and audit automation were identified as intervening conditions. The central phenomenon involved developing auditors’ data literacy through financial and business data analysis and the application of artificial intelligence and machine learning. Data-driven risk management and the development of auditors’ analytical skills emerged as the principal strategies. The sustainability of audit firms in the digital era was identified as the ultimate consequence of implementing these strategies. Developing auditors’ data literacy requires an integrated approach encompassing the revision of auditing standards, investment in technological infrastructure, stronger university–profession collaboration, continuous professional education, and the implementation of data-driven risk-management mechanisms. The proposed model can improve audit accuracy, efficiency, transparency, and reliability while strengthening the long-term sustainability and adaptability of audit firms in increasingly complex digital environments.
Downloads
References
A'Rab Mazar Yazdi, M., & Moradi, M. A. (2015). Opportunities and Challenges of Applying Big Data in Public-Sector Accounting Information Systems from Policymakers' Perspective. Accounting Financial Knowledge Research, 20(79), 50-61.
Ahmadi, Z., & Pourzamani, Z. (2024). The Role of Emotional, Organizational, and Spiritual Intelligence in Auditors' Judgment and Decision-Making in Audit Firms. Judgment and Decision-Making in Accounting, 9(3), 31-50.
Appelbaum, D., Showalter, D. S., Sun, T., & Vasarhelyi, M. A. (2021). A Framework for Auditor Data Literacy: A Normative Position. Accounting Horizons, 35(2), 5-25. https://doi.org/10.2308/HORIZONS-19-127
Arefnia, S., & Zare, M. (2015). A Study of Barriers to the Application of Big Data in Accounting and Financial Reporting. Certified Accountant(92), 110-127.
Asay, H. S., Guggenmos, R. D., Kadous, K., Koonce, L., & Libby, R. (2022). Theory Testing and Process Evidence in Accounting Experiments. The Accounting Review, 97(6), 23-43. https://doi.org/10.2308/TAR-2019-1001
Azizi, F. (2025). Foresight of the Application of Artificial Intelligence in Auditing from the Perspective of Information Science and Technology. Judgment and Decision-Making in Accounting, 13(4), 119-134.
Chandel, A. (2024). Analytics: Leveraging Real-Time Data. In Improving Entrepreneurial Processes Through Advanced AI (pp. 267). IGI Global.
Diyanti Deilami, Z., Omrani, H., & Gharibi, S. (2024). The Effect of Using Big Data Simulation on Students' Ability to Detect Fraud. Knowledge of Management Accounting and Auditing, 13(52), 47-60.
Gepp, A., Linnenluecke, M. K., O'Neill, T. J., & Smith, T. (2018). Big Data Techniques in Auditing Research and Practice: Current Trends and Future Opportunities. Journal of Accounting Literature, 40, 102-115. https://doi.org/10.1016/j.acclit.2017.05.003
Gholipour, V., & Ahmadani, A. (2024). The Role of Big Data in the Landscape of Modern Accounting. Third National Conference on New Perspectives in Accounting: Innovation, Growth, and Development in Business, Damghan. https://civilica.com/doc/2103852
Hamidian, M., & Abedini, G. (2025). Analysis of the Effective Impacts of Artificial Intelligence on Management Accounting Performance: A Study Among Company Managers. Knowledge of Management Accounting and Auditing, 16(63), 207-220. https://doi.org/10.22034/jmaak.2025.78221.4471
Hoque, Z., Parker, L. D., Covaleski, M. A., & Haynes, K. (2017). The Routledge Companion to Qualitative Accounting Research Methods. Routledge. https://doi.org/10.4324/9781315674797
Kalateh, M., Pourzamani, Z., & Pourbahrami, B. (2025). Investigating the Impact of Big Data on the Qualitative Characteristics of Financial Reports and the Fulfillment of Accountability Responsibility in the Public Sector. Governmental Accounting, 11(2). https://doi.org/10.30473/gaa.2025.75052.1819
Kashani Amin, R., Rahnamay Roudposhti, F., Khanmohammadi, M. H., & Badiei, H. (2025). Presenting an Ethical Model of Tendency Toward Fraud in Accounting Using a Structural Equation Modeling Approach. Knowledge of Management Accounting and Auditing, 16(62), 335-355. https://doi.org/10.22034/jmaak.2025.78325.4499
Libby, T., & Thorne, L. (2018). The Routledge Companion to Behavioural Accounting Research. Routledge. https://doi.org/10.4324/9781315710129
Liu, C., Muravskyi, V., & Wei, W. (2024). Evolution of Blockchain Accounting Literature from the Perspective of CiteSpace (2013-2023). Heliyon, 10(5). https://doi.org/10.1016/j.heliyon.2024.e32097
Masuke, R., Middelberg, S. L., Pieter, W., & Gulko, N. (2025). Big Data Analytics and Its Influence on Management Accounting: Evidence from Southern Africa. Studia Universitatis Babes-Bolyai Negotia, 70(1). https://doi.org/10.24193/subbnegotia.2025.1.01
Mehrabi Samani, A. (2017). Identification and Analysis of Big Data in Social Auditing. Eighth National Auditing Conference, Tehran.
Paliszkiewicz, J., & Goluchowski, J. (2024). Trust and Artificial Intelligence: Development and Application of AI Technology. Routledge. https://doi.org/10.4324/9781032627236
Qazavi, E. (2022). Evaluation of Big Data Adoption Using the Technology Acceptance Model in Audit Firms: A Case Study of Iraq University of Basrah].
Rahmani, R., & Razavizadeh, A. (2015). A Review of the Moral Intelligence Tool of Independent Auditors with Emphasis on Information Technology. Certified Accountant(95), 84-92.
Richins, G., Stapleton, A., Stratopoulos, T. C., & Wong, C. (2017). Big Data Analytics: Opportunity or Threat for the Accounting Profession? Journal of Information Systems, 31(3), 63-79. https://doi.org/10.2308/isys-51805
Sabri, A. A.-S., & Zamel, F. (2017). Application of Big Data in Audit Services and Its Impact on Audit Report Quality. Financial and Accounting Research, 8(25), 75-89.
Senturk, O. (2025). AI-Driven and Data-Intensive Auditing: Enhancing Sustainability and Intelligent Assurance. Journal of Accounting, Finance and Auditing Studies, 11(1), 61-71. https://doi.org/10.56578/jafas110105
Setayesh, M. H., Sadeghi, M., Masoudi, Y., & Dehdari, E. (2025). The Effect of Strategic Intelligence on Audit Quality. Judgment and Decision-Making in Accounting, 13(4), 1-26.
Shiri, M., Hamidian, M., & Jafari, S. M. (2023). Testing Auditor Professional Judgment Based on Big Data. Applied Research in Financial Reporting, 12(2), 7-37.
Sultana, R., & Emran, A. K. M. (2024). AI-Driven Big Data Transformation and Personally Identifiable Information Security in Financial Data: A Systematic Review. SSRN
Tafti, A., & Haghshenas, S. M. (2016). How Will Big Data Change Financial Reporting? Certified Accountant(81), 112-124.
Yazdanizadeh, M., & Mohammadzadeh, M. H. (2016). The Effect of Big Data Analytics on Improving Financial Reporting Processes. Certified Accountant(96), 162-170.
Yusuf, R., & Muyiwa, E. D. (2024). The Future of Accounting: Efficacy of Big Data on Accountant's Functions in the Accounting Information Systems. Asian Journal of Economics, Business and Accounting, 24(11), 162-177. https://doi.org/10.9734/ajeba/2024/v24i111549
Downloads
Publication Timeline
- Submitted
- Revised
- Accepted
Issue
Section
License
Copyright (c) 2025 Mostafa Moradipour (Author); Mehdi Beshkooh (Corresponding author); Hossein Kazemi (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.